Evelyne Brochu Quotes

I'm pretty conservative. I believe that buying good quality is a good investment. I buy fewer things but of better quality.

Brand names aren't important to me at all.

Everything I do in life is framed through the view of a businessman. That's my instinct. If I go into a pharmacy to buy shaving cream, then I'm going to look for the best deal on shaving cream.

You can't just buy things for the label - it's ridiculous.

I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.

It's all very well setting up your own brand of face cream or exercise wear - but Christ, it's so shallow.

A bad investment is going for quantity over quality. If you're trying to be careful with your wallet, especially with the economy right now, you have to choose staple pieces.

Many faux pas of fashion can be avoided if you curb your instinctive desire to buy things with your heart instead of your head.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

The right name is an advertisement in itself.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

It's the old adage: You can make a pizza so cheap, nobody will eat it. You can make an airline so cheap, nobody will fly it.

When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.

Nice clothes fall apart. Nice clocks don't work. Bits fall off the nice cooker. It is hard to accept that pricing is unrelated to quality, but it's plainly true. Nowadays, we pay the price that satisfies our particular personality type; and then we live with the painful consequences.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

If you really think about it, when watching television, you have product placement all the time.

Advertising is the price companies pay for being unoriginal.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

For me personally, I cannot spend a certain amount of money on anything but shoes, a coat, a purse, and that's it. I could never spend more than $1K on a sweater. I'm only going to wear it twice. But you go online, and you see incredibly expensive sweaters selling out constantly.

When I see a billboard that literally just has five names, and they're all A-listers, I'm just like, What is that bringing to the world that's new?

I've never been a label-obsessed person. I indulge in shoes, but I rarely will ever buy full-price.

A lot of stuff that I'm involved in is about branding.

Everything in our world is branded.

I don't like ads: I'm too susceptible. I find myself in the supermarket buying Ronseal, and I don't even have a shed.

Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.