Michael Rapino Quotes

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

I like the work. If I upped the price, I wouldn't get the work.

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.

When we cut the price for bananas by 1 ruble, we sell 100 tons a day more... There are people who live within their budget.

Things that price at $4.99 sell very differently than things that price at $5.

In a sense, there is no such thing as a bargain in computing. Models which are popular sell for the price they are supposed to fetch for the best part of their product cycle.

The intriguing aspect of food charges on airlines is that they create the perfect laboratory for any economist who wishes to study the question of how to price a good that possesses, by universal consensus, absolutely no objective value.

People were desperately trying to fill their seats for the summer. And so prices are really low right now. And so they are kept from raising prices to make up for that difference.

I think in just about any business the low cost competitor is always going to have an advantage.

That iPad you just bought. Do you care that it cost a few pence to manufacture? No. It's cost you several hundred pounds because somebody else was willing to pay that much for it. If they weren't... it wouldn't.

Price creates incentive, and energy will be developed if there's demand for it at the price you can develop it.

Supply always comes on the heels of demand.

The salability of an item can often be improved while the value itself remains unchanged.

As much as I'd love to give everybody a really cheap option, it's just simply not possible in certain sorts of extreme events... I guarantee that our strategy on surge pricing is the optimal way to get as many people home as possible.

When a product is market driven, it should be able to pay for all its raw materials at market prices.

For 99 issues out of 100 we could say that at some price they are cheap enough to buy and at some price they would be so dear that they would be sold.

Americans mythologize competition and credit it with saving us from socialist bread lines. Actually, capitalism and competition are opposites. Capitalism is premised on the accumulation of capital, but under perfect competition, all profits get competed away.

For every $10 you reduce the price of the smartphone, 100 million more people will buy them.

Increasingly prices are set by sellers to raise their prices without a loss of sales sufficient to wipe out the gain.

Every retailer, when they price their goods, looks at their total cost overall. When they have costs go up, they'll price their products accordingly.

When I entered the market, I was rejected because the elite say that you have to sell things at a certain price point. My position was that the consumer is smarter than that. Who cares if it's $200, not $2,000?

I know the price of lettuce. You need to understand price and value. You buy the best lettuce you can at the best price you can.

We're more familiar with what economists call an English auction - prices start low and rise as people bid. However, there is also the Dutch auction, where prices start high and go lower until somebody bites. Movies are sold to the audience via a very slow Dutch auction, where each phase between price drops can last weeks or months.

In industries where a lot of competitors are selling the same product - mangoes, gasoline, DVD players - price is the easiest way to distinguish yourself. The hope is that if you cut prices enough you can increase your market share, and even your profits. But this works only if your competitors won't, or can't, follow suit.

Fairly or not, Western consumers associate Chinese products primarily with 'low price.'