Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.
Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.
It often happens that people when they visit a number of candidates, and observe the one that pays special heed to their attentions, leave off visiting the others, and little by little become real supporters of this man.
This is one of the earliest documents articulating methods of campaigning in a democracy.
Anyone can sell product by dropping their prices, but it does not breed loyalty.
A wise prince will seek means by which his subjects will always and in every possible condition of things have need of his government, and then they will always be faithful to him.
You don't earn loyalty in a day. You earn loyalty day-by-day.
Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.
People assume that your audience is full of people who love you. But, typically, it's one person in four who's chosen to come and has convinced some other people to go with them.
Playoff hockey is the best way to market your team. It's the best way to grow your fan base and give hope to your players and for them to develop.
My strategy isn't just to get the biggest audience; it's to get a loyal audience.
No system can long command the loyalties of men and women which does not expect of them certain measures of discipline, and particularly self-discipline. The cost in comfort may be great. The sacrifice may be real. But this very demanding reality is the substance of which comes character and strength and nobility. Permissiveness never produced greatness. Integrity, loyalty, and strength are virtues whose sinews are developed through the struggles that go on within as we practice self-discipline under the demands of divinely spoken truth.