Samuel Johnson Quotes

The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.

The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

The advertisement is one of the most interesting and difficult of modern literary forms.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

I actually like doing commercials. I don't like doing them to the exclusion of everything else, but I like doing them. The 30-second format is very hard. I sometimes call it American Haiku. And I think some of the commercials I've done are not so bad.

Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.

Advertising has moved online, with the rise of the 'advergame.' These are compelling online games, often aimed at the under-15s, designed to promote a high-fat or high-sugar food or drink. Advergames are advertising disguised as entertainment. If they didn't work, the food and drink industry wouldn't be investing in them.

Hyperbolic headlines always attract more attention than mundane truths.

The most shocking and scandalous story will always get people's attention.

The only thing Kevin Lee does better than me is talk and sell fights like that. I sell fights my own way, inside the cage.

Promos have always been something that I've taken very, very seriously.

Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.

The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

When a man gets talking about himself, he seldom fails to be eloquent and often reaches the sublime.

If you make a product good enough... the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.

We are approaching levels - if we're not beyond levels - of threshold for the number of messages that consumers can take in in a given day. There is a kind of hunger for some kind of new approach to getting the word out about something.

Advertising has annihilated the power of the most powerful adjectives.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

They (food companies) are putting $36 billion into directing those choices. And their methods are very effective.

My strong point is not rhetoric , it isn't showmanship, it isn't big promises - those things that create the glamour and the excitement that people call charisma and warmth.