Promotional Tactics Quotes

If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.

You sell your candidates and your programs the way a business sells its products.

I took the antiquated, outdated, passe role of the wrestling manager, and I upgraded it into the upper echelon of sports entertainment to be known as an advocate.

I know of Conor McGregor. This sport has evolved even from when I first entered the octagon. I think people are finding out that you have to talk the talk, and you have to - more importantly, you have to walk the walk.

I think the old school, back in the day, 10 to 15 years ago in music, is like you launch one single and you just let that ride out. Right now, you've got folks like Chris Brown, he just won't let up, he's got mixtape after mixtape, they're playing songs on the radio from the mixtape and then he's got songs on the album and videos and he's got remixes he's jumping on.

Don King was good to me through my years as champion, but I wouldn't trust him as far as I could throw him. He's a wheeler dealer and you've got to be careful. He's a great con artist.

At The Verve's first-ever gig, I said that we were gonna blow this local band off the stage. It was only in the local Wigan paper, and they rang me to ask why I was being so aggressive. I just went, 'Hey man, it's like boxing. I'm just trying to sell a ticket.'

I can sell a fight, make no mistake.

I never like to be the person trying to hard sell, saying, "This is why you should watch it." I know that my fans, who have followed me for years, want to know what I'm doing.

I spent so many years in MMA waving the banner for pro wrestling, telling fighters they had to be more entertaining.

Look at Colby Covington. The guy can fight, and the guy can talk. To a lot of people, he just grinds people out, and many people consider him boring, but because he opens his mouth, people want to watch him fight. A lot of people want to see him win; a lot of people want to see him lose.

We know Fury likes to entertain and promote.

McGregor is taking Muhammad Ali's model. He can say whatever he wants but he's got to prove it. If he doesn't prove it, his career is going to be short.

The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.

I think every promoter's job is to pump their athletes up. Like, you see, Dana White did it all the time with branding people: all of a sudden, they're the best thing since sliced bread, just because that's the promoter's job.

Ninety percent of the success of any product or service is its promotion and marketing.

Anytime you open a business, you have to be effective in promoting whether it's a franchise or not. You'll need to learn to be a Web marketer extraordinaire. There's plenty of material out there.

With the Monday Night Wars, it was almost a pay-per-view every single Monday between the two factions because they were trying to throw everything but the kitchen sink to win the ratings war.

The media has a lot of power, and everything I do is what I want people to see, whether it's putting out a new single, dropping a new album, doing a new movie or new collab with a designer - this is what I want people to see.

Bobby Heenan did what every announcer should strive to do and that is to make talent bigger stars than they are and to embellish every talent's TV persona.

Don't tell me that Colonel Parker or Brian Epstein didn't tell a little lie from time to time.

I'm not Ben Askren or a lot of these fighters. I've never called a reporter like, hey, I want to be on your show, book me, you know?

I've never been on the cover of a game. When people go into the store and see me on the cover of a game, maybe that will entice them to buy it.

Fighters now, they think you have to trash talk to be marketable. Yet so much of what they're saying, it bores me.

I'm not boring. I used to be the guy that sells the most pay-per-view before Conor McGregor, so I don't think I'm boring. If I would be boring people would not buy my pay-per-view.