Daniel Starch Quotes


Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.


Citations

Starch, Daniel. Advertising: Its Principles, Practice, and Technique. Scott, Foresman and Company, 1914.

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  • Born:
  • Nationality: American
  • Profession: Psychologist

Daniel Starch (1883–1979) was an American psychologist and marketing researcher. He is considered to be one of the pioneers of marketing and consumer research in the early 20th century.