Robert Ben Garant Quotes

I never understood why anyone would do magazines. Like, why would someone put their face out there so much? It's because those people reading magazines will go see the movie, so you do it.

There's always been product placement in Bond movies.

I never knew how much you had to do to promote a movie, and I can't imagine what it would be like if you didn't like the movie you were promoting.

For me, 'Diamond Necklace' is a commercial attempt, as it has songs and glamour.

We all understand the economics of the Super Bowl - 10 or 12 minutes of the ball in motion will be stretched into three and a half hours or more of money-making commercials.

I don't do shows. I don't have reviews. I'm not putting the clothes on every celebrity so that by the time they reach the store the customers are sick of seeing them.

The Indonesian brands aren't interested in sports people, only movie stars, because they can get more exposure in the media.

Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.

As a performer you are being used to keep people watching so the commercial endorsements that support the network can be seen by as many people as possible.

People come to Cannes just to advertise their films, not with a particular message. But the advantage is that if you go to the festival, you get so much press coverage in three days that it advertises the film for the rest of the year.

I can't complain about the way I've been marketed because it's been so successful.

'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.

A-list stars go to Comic-Con to woo the nerd demographic.

One incredible tool to accomplish bringing a product to the public is to put a face on TV shows, movies, and the actors in them by using good PR.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

I think of all media, television is the most powerful when it comes to selling books, because when you have a feature film, yeah, there's a rush. But then after that month is over and the movie goes out of release, that's it.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

You can talk about reality TV if you want to, but guess what - it was a big commercial for Kym Whitley.

I will say I remember the best thing in terms of publicity was being on the cover of Newsweek.

When the game gets eyeballs in newspapers and on TV, that's what in the end is the goal for everyone.

I've been told that having an Instagram account will help me book more roles, get more endorsement deals. It makes you more of a brand. But I'm not interested. I want to build my fan base through movies and movies alone.