John O'Toole Quotes

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

Advertising generally works to reinforce consumer trends rather than to initiate them.

Mass demand has been created almost entirely through the development of advertising.

The public don't know what they want; it's my job to tell them.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

In the early 19th century, they tried selling soap as healthy. No one bought it. They tried selling it as sexy, and everyone bought it.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

In terms of merchandise, you can't force anyone to buy something.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

We don't think U.S. consumers want less choice.

What we see is what they're trying to sell us.

Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.

Advertising does something important as a sector - culturally and especially economically

You can tell the values of a nation by its advertisements

The number one rule of today's marketing – the key secret of those who seek to control your beliefs and habits in order to take your money, your votes, your time or whatever else it is they desire from you – is to always keep in mind that nobody really believes they can be manipulated.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

How do people know what they want until we show them?

When Republicans went to college and studied business, they took a course in marketing and found out how people really think. Progressives need to take a lesson from that.

Those who tell us to be in touch with our own desires are often merely trying to make us believe that what we want is the thing that they are selling. […] We're used to that kind of persuasion, for political candidates as well as commercial products.

The advertising men made it clear that there were two ways of looking at ideas in a war against fascism. Those of us who were working on the project believed ideas were to be fought for; the advertising men believed they were to be sold. The audience, those at home in wartime, were not 'citizens' or 'people.' They were 'customers.'

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

Contrary to what most people believe, fads are made, not born.

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.