Robert Orben Quotes

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Advertising is an environmental striptease for a world of abundance.

Mass demand has been created almost entirely through the development of advertising.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

More and more, in any company, managers are dealing with different cultures. Companies are going global, but the teams are being divided and scattered all over the planet.

Women's bodies are used to sell anything and everything because it works, it grabs people's attention, and advertisers aren't going to stop using something that works.

You can enjoy the quality of the ad and not let them pressure you to buy what you don't really need. I have had fun taking back superlatives and just ordinary good words and phrases from ads and trying to restore some of their life to them.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

I think America and Britain have a different culture from France. They discovered marketing and consumerism before France.

Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.

I love commercials.

Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.

You can tell the values of a nation by its advertisements

The advertising men made it clear that there were two ways of looking at ideas in a war against fascism. Those of us who were working on the project believed ideas were to be fought for; the advertising men believed they were to be sold. The audience, those at home in wartime, were not 'citizens' or 'people.' They were 'customers.'

I quickly came to realize that in the Middle East, God is God, and in the West, the sponsor is God - or, as I like to say, Tide detergent is God.

Advertising, the product of capitalism, can only justify itself on the premise that the market is a force for good.

Advertising has always been something I kind of understood.

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.

Consider the way of the scientists rather than the way of an advertising agent for a new soap.

Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.

There's always going to be merchants who need to get their message out, but things have gone way too far.

In America the word revolutionary is used to sell pantyhose.

Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.