Kirsten Green Quotes

I've worn pretty much every hat in the beauty industry, from blogger to makeup artist to YouTube influencer to Instagram influencer to journalist.

Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.

Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.

For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier.

I look at Twitter as brand building.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

Social media is key to promoting the editorial posts on my website.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

Social media for the majority of companies is not about helping customers or improving products.

The fashion industry now has a direct relationship with its customers. Thanks to things like Twitter, ideas can be shared and circulated.

I think social media is so important; the young bands have certainly embraced that and used that to their advantage.

The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.

I hope that all new filmmakers see that the Internet and social media are helpful tools in establishing a fan base as well as being able to interact with your fans.

We are increasingly using social media to drive both engagement and commerce. And because we are a commerce platform that integrates content, we believe we have a unique opportunity to make up a high button, a relative factor in social.

I follow so many beauty bloggers on Instagram.

I've been doing this since 2011, when I started on Instagram. Building my presence on there was important to my brand, but I wanted to take my audience to other platforms, so I then crossed over to Twitter second, then YouTube third. It wasn't until I made my fourth crossover to a different platform that I went to Vine.

I think that every artist - or anybody that's in business - could benefit from a direct-to-consumer strategy, so I think that that applies to us as artists and content creators, too.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

Social media is one of the most under-rated business tools, in my opinion. It's an amazing cockpit for any CEO. I can narrate any number of stories how it has helped me to reach out to customers, dealers, protesting workers, and even security guards.

I am very excited about the future for Ulta Beauty.

Instagram is a 24-hour online magazine. You can see everything you like non-stop, and it has certainly had an effect on the makeup industry.

Social media is so huge.

There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.