George Lois Quotes

Advertising is a wonderful lubricant for business, if it's used properly.

An advertising agency is 85 percent confusion and 15 percent commission.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising is what I do. It's got me everything I have, and I'm not going to leave it.

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

Advertising is a nebulous beast at the best of times.

My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty.

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

A good advertisement is one which sells the product without drawing attention to itself.

Advertising in the past has been predicated on a mass market and a captive audience.

As a child, I wanted to go into advertising. I had a love affair with the advertising industry.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I warn you against believing that advertising is a science.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

I'm proud to say that I'm in advertising.

We're very much an advertising agency, but it's not about creating ads as we know it.

There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating.

My first thing was a McDonald's commercial.

I gotta be involved. I still write ads; I still run around and rally the creative people.

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.