Nick Denton Quotes

Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.

I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.

The once inviolate frame within which programs or commercials were displayed on television - always separately - has been violated to a pulp. Program content is seen increasingly as a mere backdrop on which ads are posted like billboards on a fence.

While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.

You really want to get a headache? Try to understand Internet advertising.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.

I think video advertising is a hugely compelling medium.

The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.

Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads.

The online video ecosystems thrives largely on ads.

It's cheaper to buy and use and place ads on Facebook than it is to buy print and radio.

Everyone should acknowledge a simple truth: The heart and soul of today's Internet economy is the collection of data, mainly for use in targeted advertising.

On NBC, MSNBC and Hulu, you can size and cut clips to whatever length you want. Do online clips affect the TV market? I'm guessing not really.

Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

Free is not going to go away. Either the advertising model will still work, or there will still be literally hundreds of millions of people who want to put their information on the Net and want people to have access to it.

We get better search results and we see more appropriate advertising when we let Google know who we are.

Video will drive the share-shift in advertising.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

TIVO executives stand up and say, 'Well, we're not getting rid of commercials, but we are letting them fast forward, because people like commercials, and if they see one that they like they stop and watch it.' I mean, please.

People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.

So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.