Brian Roberts Quotes

When I sat down with Under Armour, one of the first things we talked about was how this can be bigger than just shoes, bigger than just basketball.

With Martha Stewart, the power of the brand, the power of television, taught me that if you can marry all those ingredients - like you marry a great song with a great artist - and get the right television exposure, then you've got something that really is going to be sustainable. You can expand and blow up.

A-list stars go to Comic-Con to woo the nerd demographic.

I produced audio editions of 'Beneath' and 'Kronos' primarily to grow my audience. I'd seen it work for guys like Scott Sigler and J.C. Hutchins and thought their audience might enjoy my books as well. The goal was to get them hooked on the audio and hope they would migrate to the print books.

I never understood why anyone would do magazines. Like, why would someone put their face out there so much? It's because those people reading magazines will go see the movie, so you do it.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

I've done a pretty good job of hitting 18-34-year-old males, and not such a good job of reaching kids. Disney has done a great job of reaching kids, but maybe not the 18-34-year-olds. I figure I can learn a lot from Disney, and maybe, I don't know, they can learn a lot from me.

You can talk about reality TV if you want to, but guess what - it was a big commercial for Kym Whitley.

Major motion picture studios spend hundreds of millions of dollars trying to capture some of whatever it is that makes our little 'Sharknado' movie globally popular.

We are thrilled to welcome 'Variety' and its exceptional team into the PMC organization. As a company, we plan to rapidly build upon 'Variety''s foundation while extending this invaluable brand's presence across Web, broadcast, mobile, and international markets.

You want your film to be seen by the largest audience and stars help in facilitating that. Star-power does work.

Promotion is absolutely essential in the movie business.

In our case, one of my earliest experiences working in the company was being asked to be on Ted Turner's board, and I saw that the value creation from owning networks was stunning - new channels, international opportunities, synergy, many things that Turner Broadcasting built for decades.

Bollywood marketing is larger-than-life. Honestly, it amuses me.

We want to make movies with people who already have followings.

It's interesting for me to sell Comme des Garcons in places it's never been sold before to people who might not have heard of Comme des Garcons.

As a fighter, I pay very close attention to the amount of marketing that goes into and around my fights, and I can tell you that you'd be hard pressed to find much that has been done to promote me outside of 'TUF 24,' which was minimal in comparison to other fights, fighters, and shows.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision? Part of that is about putting the music in places people wouldn't normally put music, like with Google and with Gilt.

It's not enough just to put great television shows out anymore.

To bring the 'Robb Report' onto the PMC digital platform is a remarkable opportunity to further propel this pioneering media brand.

I'll admit I started off getting actors to sing my compositions as a marketing strategy, to give the songs and films extra mileage.

For Infiniti, the global coverage that Formula One provides is second only to the Olympics.

We know there is a very powerful fan base for Liverpool in Asia. We are not embarrassed to say we want to exploit that.