Josh Schwartz Quotes

An audience is not brought to you or given to you; it's something that you fight for.

Hosting a TV show is a full-time job in which success is defined by it never ending.

I have 60-plus videos on YouTube and over 30 million views. Of those 60, only three or four are branded videos. I built that audience by telling stories the way I like to tell them.

There are some great shows that come and go really fast, either because the network doesn't give them a chance or they just don't grab on to the psyche of the country quickly enough.

As a performer you are being used to keep people watching so the commercial endorsements that support the network can be seen by as many people as possible.

I wasn't really using Twitter before 'Pan Am.' It was a good way to promote the show and be with the viewers on Sunday and be available to them and take questions.

The better the coverage, the more discriminating the viewer.

It seems like Weezer has gotten better and better at getting attention for everything besides our music. Part of that is just the nature of our culture now - you really have to scream to get some attention, so people even know you have a record out that they might want to listen to.

One incredible tool to accomplish bringing a product to the public is to put a face on TV shows, movies, and the actors in them by using good PR.

I think USA has a great handle on programming and content. They know their viewers and they know what works... Character driven programming!

I'll sell a million pay-per-views if you're smart enough to market me the right way.

HBO does something that most networks don't do which is give a show a chance to find their voice.

At the end of the day, if you don't identify with the main characters, no television show will work.

There's no way to tweak your content in order to goose ratings. You do what you're good at and let people follow you.

There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.

I think part of my success as an editor came from never worrying about a fact, a cause, an atmosphere. It was me—projecting to the public. That was my job. I think I always had a perfectly clear view of what was possible for the public. Give ‘em what they never knew they wanted.

National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies.

My job is not to try to give readers what they want but to try to make readers want what I give.

You want the audience to get your movie, and you want the audience to like it. It's as simple as that. If they don't understand what you're trying to say, you've failed. Of course, you can't get 100 percent of the crowd to understand the movie, but you know when you've reached the people you want to reach.

In order to grow your audience, you must betray their expectations.

The film [Stalker] needs to be slower and duller at the start so that the viewers who walked into the wrong theatre have time to leave before the main action starts.

I don't think anyone really understands why a show works or why it doesn't.

The number one thing I want my videos to be is relatable.

I think that the best television now is giving you a three-act experience.

If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content; it's a pretty well-trodden path.