Richard Koch Quotes

So I think instead of focusing on the competition, focus on the customer.

You can't just tell your team, 'Think long term.' It doesn't work that way. When you are starting out, you have to always think about trying to build something of value for the customer: something they can use all the time, something of use.

Our customers are at the center of everything we do.

...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.

The best investor is your customer.

If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.

Companies that build scale for the benefit of their customers and shareholders more often succeed over time.

Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.

I have no fans. You know what I got? Customers. And customers are your friends.

The aim of marketing is to make selling superfluous.

It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied

The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.

I try to build on our management philosophy. I try to understand what the threats and opportunities are for us. Uh, I try to make sure that we're driving innovation and creative destruction hard enough so we're not blindsided, and that our attitude is to, in starting any initiative, any business, is to focus on how we can create value for others, rather than how we maximize profit, because you can make money focusing on, "How do I maximize profit?"

To create a new business that makes money, and more significantly, employs others, and more significantly, gives a product to a customer that improves their life, is our greatest challenge, our greatest opportunity, and the greatest gift, far greater than any charity that we can give our fellow person.

Marketing is essentially about feeding the poop back to diners fast enough to make them think they're still getting real food.

Meet customers where they are; question how to make the tools customers use more valuable.

One customer well taken care of could be more valuable than $10,000 worth of advertising.

We're going to try to do more to communicate the value of activation to customers in addition to making the process simpler and more consistent.

Money is a function of value creation. The more value you create for other people, the higher the sales of your organization.

It is well worth remembering that the customer is the most important factor in any business. If you don't think so, try getting along without him for a while.

Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

Even in the face of massive competition, don't think about the competition. Just think about the customer.

If you think in terms of topping, you're in the wrong business. You can't think that way.

Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.

You must fire bad customers just as you would fire a bad employee. If you do not get rid of your bad employees, the good employees will leave. If I do not fire bad customers, not only will my good customers leave but many of my good employees will leave as well.