Kevin Knox Quotes

Under Armour's success depends in part on endorsements from celebrity athletes, many of whom - like Stephen Curry, the basketball star - are African-American.

If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company.

The guys that are serious serious about football - your Peyton Mannings, your Tom Bradys - I'm not saying don't advertise or do endorsements dollars. But there's a time and a place for everything.

I've been a Nike athlete since day one.

We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.

I knew people would see 'PKP.' Although the packaging was weak, the product was good.

I'm a big fan of advertising during sports events.

I think the UFC does a pretty good job of backing me.

When I sat down with Under Armour, one of the first things we talked about was how this can be bigger than just shoes, bigger than just basketball.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

I know firsthand the way that Fox supports their athletes because they've been there for me since the beginning. I know that I can count on them.

The socialite is becoming more important in a luxury brand's marketing strategy as she pulls in the 'right kind of crowd.'

If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

The British brand is so popular particularly in the US that they put the union jack flag on top of beer bottles because it sells.

It feels great to be associated with PUMA.

I do think brands are like people.

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

I'm not happy being old-school Tiffany.

I made more from sponsorship than I did from fighting. I did that for the longest time.

Build a lifestyle around your brand, and the audience will follow.

Several nutrition companies have approached me over the years to endorse a number of different products. Some worked; some didn't - so I decided to create my own brand.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

I am crazy for good branding and really admire companies that get it right.