Satoru Iwata Quotes

Customers are very demanding and well informed.

Southwest Airlines is successful because the company understands it's a customer service company. It also happens to be an airline.

Fans will come if you have a good product.

With consumers having ever more choice, corporations must invest more and more in courting public opinion.

You just have to make sure the model you're working on does not undersell your product.

People don't like to be sold, but they love to buy.

Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

When you focus on the consumer, the consumer responds.

I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.

The 'No.1 IT company' isn't by volume, it's in relation to business customers because those are my customers, not the consumer. Who do they view as their most important partner? That's my definition of the 'No.1 IT company.'

My biggest regret is that there are only 24 hours in a day. I wish there was at least a few more hours. Each hour of me being awake means I can help a few more migrants who are stranded and are desperate to reach home.

There's no reason to feel embarrassed about presenting your product or service if it solves a problem.

Our employees and competitors thought we were docile. We want to be defiantly disruptive. I don't mean necessarily by launching price wars but by being the best at the basics - having the best customer service, the best on-time performance, the best coffee - in a thoughtful, not a testosterone-laced, way.

It's all about competitiveness: are you making the products that people really do want and value, and are you making it more efficiently and using less resources and less time than the competition?

The purpose of business is to make a reasonable return by making products and services that people want and value. If you are not, you are wasting resources.

People want to connect with what they're purchasing.

I'm always asking, 'How do you give a guy a new reason to buy a polo?'

To get people to pay for something that you built, it has to be of service. It has to make somebody's life better.

Marketing is the distinguishing, unique function of the business.

This is the truth: I'm into sales. I love deals. I'm definitely a sucker for steals.

The most basic inherent constraint is that neither time nor wisdom are free goods available in unlimited quantity. This means that in social processes, as in economic processes, it is not only impossible to attain perfection but irrational to seek perfection- or even to seek the best possible result in each separate instance.

The challenge when you think about product distribution is: how are you competing for potential customers or potential members time?

Never ever compete on prices, instead compete on services and innovation.

Why spend 18 hours watching someone else's war, when you know how it comes out? We win, and then have to buy all their cars.