Barbara Kruger Quotes

Alejandro Colucci has designed covers for my books that stand out, that catch the eye, and that make me, as a reader and consumer, want to know more about the books behind those covers.

A truly great magazine cover surprises, even shocks, and connects in a nano-second.

All writers know how important a good title is. It's the first thing readers see, along with a knock-your-socks-off cover - a seductive 'come hither' for the story within.

You can't underestimate the importance of cover art.

Design-wise, I look at everything. If I don't personally design it, I'll review it. I'm kind of creative director of the firm.

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

Color does not add a pleasant quality to design - it reinforces it.

The shiny red color of the soles has no function other than to identify to the public that they are mine. I selected the color because it is engaging, flirtatious, memorable, and the color of passion.

As a visual person, I love a creative resume. Putting in a little effort on the design side will show that you care about making things look good.

Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well.

Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick, the visual hook that will lock the consumer into product for that crucial second where the tiny - or not so tiny - leap of the imagination is made.

At the basic consumer level, the profusion of fonts appeals to a culture that celebrates expressive individualism.

If you don't have an emotionally engaging design for a device, no one will care about it.

When you create advertising, always start with the words.

Of course, I did lots of what would be called graphic design now, what used to be called commercial art.

In an endless jungle of websites with text-based content, a beautiful image with a lot of space and colour can be like walking into a clearing. It's a relief.

A new 'look' for any organization cannot be a papier-mache cover, tacked on with Scotch tape under the heading of 'beautification.' It has to be based on a probing examination of the company and the people who work for it. As a result, the eventual external visual design becomes the graphic extension of the internal realities of a company.

When Braniff abandoned stripes, they wound up with a flying jelly bean and that's not a good feeling for passengers.

I'm the creative director of awesomeness.

Design is how you make your first impression with your consumers. Make sure it is a lasting one.

We have thought carefully about how our use of typography, colour, and images can support and enhance 'Guardian' journalism. We have introduced a font called Guardian Headline that is simple, confident, and impactful.

I am interested in doing anything that makes for a good watch.

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

I have always felt that effect covers are very good covers. They bring you into the story if you pay attention to them.

I design for social media. My customer reads blogs, is on social media, so I design with contrast in mind. An all-black shirt looks good on the shelf but not online.