Jessica Savitch Quotes

The press briefing today I believe has lost much of its usefulness.

When you're someone in the media, the good thing is, I guess, that you can reach a lot of people.

Television, with its triple advantages of sight, sound and motion, can make or break a candidate, a party or a platform. In my opinion television must not be considered as supplementary media but as the heart of your program to “win friends and influence people.

Television has supplanted people as the only audience that campaigners are interested in.

I like to talk to media.

I'm not in show business; I'm in the communications business. That's what it's about for me.

I engage with a lot of journalists, some of them have history and some of them don't, that's not my concern. My concern is to make sure I represent the views I want to represent on those shows.

Our most tragic error may have been our inability to establish a rapport and a confidence with the press and television with the communication media. I don't think the press has understood me.

That tv box has a tremendous capacity to reach people.

During the last 20 years the advent of radio changed all the old rules of political campaigning( Now the successful advent of television, available for the first time this year in a presidential campaign, must again influence the planning of the campaign

Our job is not to dictate the policies of our candidates or even influence them but simply to articulate them in the most clear and meaningful way to the relevant audience.

Talking to the press, you say things a little differently.

I give media outlets my direct number.

I scarcely talk to reporters at all.

Television has an unparalleled reach.

Press conferences aren't the best thing to do, but it's part of the job.

Each time I have the urge in me to make a statement or send a message or to issue a manifesto, I don't bother to write a novel. I write an article and publish it in a popular newspaper, or I make a television appearance.

Propaganda has a bad name, but its root meaning is simply to disseminate through a medium, and all writing therefore is propaganda for something. It's a seeding of the self in the consciousness of others.

Relationships are the key element to Press & PR

You have to think not about what you mean but about what people hear.

I think that all money can do is to get your message out. Unfortunately, we live in a world where you have to use mass media to communicate with the people, and it just costs an awful lot of money.

Nowadays, truth is the greatest news. The mass media are the wholesalers, the peer groups, the retailers of the communications industry.

The media can be challenging, but at the same time, without the media, I would not have been able to share my personal story. Often the media can bring beauty and encouragement to people's lives...

The way the media cycle works, the way the news works, and the way people's attention span works, is that we only learn that people exist when there is crisis.

At Facebook, we're inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television - by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.