Michael Bastian Quotes

You can instantly spot a Chanel woman, so I want to develop the Dior woman.

I like how Ralph Lauren creates a mystical world through his clothing.

When you have premium brands, you have to have the right balance of communicating all of your values.

I could design an $800 shoe line; it's easy. You use the best materials and you can make beautiful shoes. It's easier than making great shoes for $90.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

In Italy they take cheap cloth and make it look expensive, but I take expensive cloth and make it look cheap. They just don't understand.

Channel brand is so key.

Brands are about editing.

When I wear Chanel, I feel like I'm not just wearing clothes: I'm wearing Chanel.

You know what, every decision I make is in the best interest of my brand.

One of my mentors schooled me on branding before it was a cliche term in the game.

When I thought about the absolute favourite of favourites or what stood for the best of haute couture, it was Givenchy.

You cannot mean everything to all segments of the markets. You cannot have a brand straddling too many meanings.

With a brand like Gucci, you have to give something that belongs to beautiful Italian culture in terms of craftsmanship and materials.

The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.

A man in Tom Ford will develop a nice, long relationship with the brand. Ford is very smart about positioning his product. He's a name that is going to remain huge.

We were looking at ourselves as a store rather than a brand. When you do that, you draw thick, heavy lines around your freedom.

I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it was uttered by Alan Rusbridger, that would transform the paper and the goal that everyone was working toward.

Loewe should be a cultural brand.

Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.

If you put the collections together, whether it's Rick Owens, Alexander Wang, or whomever, sometimes they do streetwear, but they're never called that. They're always called 'sportswear' or 'high-end' or 'luxury.' I feel like I'm tossed into that streetwear category so that I don't exist in this space.

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

I once had this idea that I wanted to make the perfect boxer short that's not too long, not too short, with pearl buttons, made from real shirting fabric. They were coming in at $215. Well, not even the richest guy in the world is going to pay more than $125 for his underwear.