Primo Angeli Quotes

Good designers are no longer satisfied in taking the manuscript from someone and making it look nice. One of the things that I've tried to do is move from being a designer to a content provider.

If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.

I'm a designer, not a businesswoman.

I get to work with great photographers, wear lovely clothes, be part of the creative process.

As a designer, I think you just have to make sure you know what you want and stay true to it. You need to have conviction and really just want to make people think in regards to doing interesting things.

Usually, as designers, you try to create meaning.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

When I work as an art director, I don't ask to see sketches from illustrators or photographers. I give them a basic idea, and then I say, 'Send it to me, it'll be fine' - I get out of the way.

Making a website is similar to making a movie-hundreds of people work on it, one person makes the final decision, and they make them every minute of the day.

When I do an editorial or when I do a campaign, I bring that lens to every space.

I often say that 'Design Matters' began in February 2005 with an idea and a telephone line.

The art editor in charge of the covers at the 'New Yorker' is Francoise Mouly. She's very familiar with the eccentricities and personalities of cartoonists, so working with her is very easy.

I'm a creative guy, a designer, a customer.

The images [of The Kite Runner grafic] were created in Fabio Celoni's mind. I chose to let him take the lead. Fabio and I did exchange an e-mail or two, but it was my intention to step out of the way and let his artistic instincts take over.

Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Usually I design the lighting and when I have the physical set there, I'm not good at going out loosely and saying, 'Do you what you want, give it to the editor, and he'll figure it out.' I physically then walk on with the actors and I say, 'Let's walk until you guys feel the space works for you, and tell me when all that happens.'

Most businesses think that product is the most important thing, but without great leadership, mission and a team that deliver results at a high level, even the best product won't make a company successful.

The directors that I end up having a really good time with are the ones that understand the fluidity of the medium and are interested in catching lightning in a bottle.

We just wrote songs that seemed good to us. We wrote the album in like two weeks. We could have had more time, but we accomplished what we needed to in the two weeks.

It's our job to put a good product out there, and fans will come. If they see a good product, a good style, fans will come.

I feel like I'm a secondary artist, a kind of a conduit for the writer, and if it's a good writer, then I have a great road map.

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

There is a great satisfaction in building good tools for other people to use.