Donna Brazile Quotes

In business, every phase of things counts. Companies that just yell out a low price today to win business aren't going to make money in the long term.

To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous.

It's hard to build a brand, competitively, and tell people what you do as well.

A strategy delineates a territory in which a company seeks to be unique.

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.

As the leadership team, we're taking bold and decisive action to evolve our organization and culture. This includes difficult steps, but they are necessary to position Microsoft for future growth and industry leadership.

The challenge is the culture. You have to have a vision for the BBC-it can't merely be that it's big and has a place in the market.

You should learn from your competitor, but never copy. Copy and you die.

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

If you don't drive your business, you will be driven out of business.

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

Not long ago, the term 'business model' was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, 'business model' became a catchphrase that described how a company makes money or saves money.

I know a lot of celebrities who are perfectly happy to put their name to something and then leave it at that because the money is good, but I need to have complete control over how something is going to look if my name is going to be attached to it.

In advertising, not to be different is virtual suicide.

Sometimes, for businesses, competition can be inconvenient, because competition means that the race is never over, the game is never won. No matter how well you were doing in the past, there's always someone who are out there wanting to take your place. So the temptation to avoid competition is powerful. It's rooted in motives as old as Adam and Eve: in greed for yet more money, in fear of losing your position in the market and all the benefits it brings.

We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.

The values we developed were instrumental in gaining a competitive advantage.

The initials BP used to stand for British Petroleum, but like Kentucky Fried Chicken, they changed their name to improve their image. Apparently, 'Petroleum,' like the word 'Fried,' connoted a company too oily for American tastes.

I was stuck with the dark glasses. They took all these pictures that went around the world. I guess once you become successful, you don't want to change anything too drastically.

VC firms that don't have a brand are going to struggle. Because there is a lot of money out there, you need to have a point of view, a brand, to really add value. You can't just talk about it, and say well, we are smart people.

Being an iconic food company can be both a blessing and a curse. It can be a curse if, amidst change, you maintain the status quo. It is a blessing if you leverage the change coupled with capability to seize new opportunities.

The biggest challenge to thriving in the marketplace is identifying the strategic moves that will keep us ahead of the competition.

If you are in business and you can do something to get ahead of your rival business, you are going to do it.

One of the things we recognized coming out of 2015 is we had to get more and more high-level competition.