Marketing Control Quotes

I wanted control over the merchandising, the actual packaging of the product. That was a big factor. The only way for me to exercise control on all those levels was to start my own label.

The business model - where books can be returned, and where a 50% sell-through is considered acceptable - is archaic and wasteful. Writers get small royalties, little say in how their books are marketed and sold, and simple things like cover and title approval are unheard of unless you're a huge bestseller.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

Don't have just anyone run your social media. I think it's insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.

But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.

The number one rule of today's marketing – the key secret of those who seek to control your beliefs and habits in order to take your money, your votes, your time or whatever else it is they desire from you – is to always keep in mind that nobody really believes they can be manipulated.

If you're not out front defining your vision, your opponent will spend gobs of money to define it for you.

If you control your distribution, you control your image.

I love being a producer, and I think I essentially still operate as a producer even though I now have control of marketing and the ability to green-light shows - something every producer wants but that they don't get!

We have meetings with our record label to tell them how to market us.

Direct to consumer really gives you control of your business completely.

When I realized that I can invest in my own marketing and do exactly what I think needs to be done - well, then it just feels like, what is the benefit of having a publisher?