Roger Staubach Quotes
If you don't have trust inside your company, then you can't transfer it to your customers.
Citations
"The HBR Interview: Roger Staubach." Harvard Business Review, vol. 85, no. 10, Oct. 2007, p. 166.
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To Welch, the dvelopment of a customer centric culture in a businss it one of the requirments of a successful long term business. Surprisingly few companies manage to do it.
Roger Thomas Staubach, nicknamed "Roger the Dodger", "Captain America" and "Captain Comeback", is an American former professional football player who was a quarterback for the Dallas Cowboys in the National Football League (NFL).