Yael Cohen Quotes

The public relations phases of this campaign call for the same careful planning and strategy as you and your staff employed in setting up the invasion of Normandy, and the same careful planning that we, in our business, employ in order to insure the successful introduction to the public of a new product or service.

The marketing of my movies is something I have no control over! I usually am shown things to give input beforehand. Some directors get really involved with that, but it's not what I do. I don't know anything about marketing; it's not my skill set!

We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.

Direct mail was the basis of a lot of new Right organizations in the '70s and early '80s, and it actually led to the downfall of the majority of them. It's very expensive, and you end up putting your organization more and more in debt if you're not successful with it.

PR is extremely important, and being able to use it in the right way means everything. You have to market your success.

There is a curious relationship between a candidate and the reporters who cover him. It can be affected by small things like a competent press staff, enough seats, sandwiches and briefings and the ability to understand deadlines.

I know how to run a nationally paced campaign.

My publicist always said as long as they pronounce your name or spell your name right, it's all good.

To succeed in big-city politics requires a powerful, motivating vision of a better world, a plan to get there, a willingness to meet constituents on their terms, and a tough political skin.

The marketing is just as important as the music, almost.

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

I don't give interviews on Chanel because it is not useful for the Chanel business.

I know certain techniques, such as a press release that looks like a newscast. So you use it because you want your man to win.

I only do the press for the work. I don't have a publicist. I don't go to events or self-promote or endorse things or whatever it is people are meant to do in that world.

Campaigns are about adjustments.

Kellyanne is a tireless and tenacious advocate of the president-elect's agenda and has amazing insights on how to effectively communicate the administration's message as part of the senior team in the West Wing.

I love it when people say things to me in public and want to meet me, because I want to meet them! Early on, my manager told me, 'If you want to sell 500,000 records, then go out there and meet 500,000 people.'

As an opinion manager, a campaign consultant, fixing personality negatives is a lot easier than fixing character negatives.

I try to be in the office as much as possible to get the full experience working with volunteers, making phone calls, putting out signs - things that the communications director probably normally wouldn't do.

Donald Trump is running this campaign. And I'm working directly for Donald Trump.

We have to talk a little trash to sell fights, talk more, because we know we will profit more from that. It's important.

It's not easy to get a celebrity to attach themselves to something. You have to build a relationship.

Apple is very, very good at almost everything it does, and that includes corporate communications.

Campaigns are crazy things. They're half startup, half enterprise.

When issues emerge that might harm a campaign, like the Clinton e-mails, you have to get all the facts out right away, but not before you have all the facts.