Kerry King Quotes

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

Digitization has altered the nature of the film industry. Social media, especially, has become a decisive factor in determining a film's box office success.

Instagram, Facebook, Twitter, and YouTube have sparked a booming industry of so-called influencers - people with large-scale followings who are paid considerable sums by large companies to tout their products or ideas.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

We live in a world where people consume most of their information on the cell phones. Anyone promoting a film or TV series is well served if they can create an active social media experience. It's the reality of the modern world.

Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you've never heard of and make it a huge hit.

Let's face it - online promotion of your books could easily become a full-time career if you're not careful. But if you're not writing regularly, then it won't be long before there's nothing to promote.

I started tweeting with the first film I directed. I found it the best way to promote it and to connect to the audience, and since then, it's been very helpful.

The advertising industry needs to keep evolving.

On the Twitter media team, we believe that tweets drive TV tune-in.

You can put your music out on YouTube and get messages from all over the world.

The podcasting world has changed the way I book my shows. I knew that I could announce a gig on a podcast and that people would hear it. People that like what I do would hear, 'Oh, he's in my city.' And that makes it so much easier.

Moving forward, the most successful people in the entertainment industry will be 50 percent social and 50 percent traditional, so working with Disney and being super traditional, it brought a whole different audience to me.

I was the first candidate to announce my run on Instagram. So that was kind of cool.

The translation of social media buzz does not really happen. Films do well through word of mouth.

I wasn't into social media at all, but when I decided I was going to put out my own music, I said, 'Okay, I'm just going to post it.' And that's when it started its rounds on the Internet, and people started to take an interest in me.

The world is changing and how we reach people has changed. It's no longer throwing ads on your network and putting up billboards. It's now social media and things move virally, and the networks haven't always caught up to that.

Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.

The only reason why I'm on Twitter is because Dixie Carter made me. I'll go on Twitter every now and again and just say some things. Normally, it's just to hype wrestling and to hype what's coming on TV and whatnot.

I feel like more and more advertisers are coming to YouTubers.

I have noticed that videos in general are receiving less reach than usual. It's concerning because a lot of people depend on social media to showcase their work and reach new audiences.

I use trolling tactics to build my brand.

If you game Facebook and Google in the right way, then you can achieve a mass audience.

I feel like the word 'influencer' is something that I've - I don't want to say struggled with, but I've kind of, like, expanded on that because I started as a musician. And my following came because of that, so it's always been, like, musician first and, I guess, social-media influencer second.

I think it's much harder now with the Internet to hone anything. It's easy to share things: you do one track, and it goes on Hype Machine; people are being exposed a lot earlier.