Traditional Marketing Quotes

I'm not an Internet artist, I didn't get discovered on the Internet - I got discovered pushing my mix tapes on the street, walking on foot, going to parties, passing them out.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

I don't tweet very much. I still believe in the mystery of an artist. I believe in going out when I'm ready to sell my product. A lot of artists are out there every day. But I remember the Julio Iglesiases, the Jose Joses - and it was about the music.

There was a time when using TV to sell albums was frowned upon.

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.

Moving forward, the most successful people in the entertainment industry will be 50 percent social and 50 percent traditional, so working with Disney and being super traditional, it brought a whole different audience to me.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money so they see social media as the free marketing...So,...'Billy, light yourself on fire and stand upside down, and that'll market the record'. I've spent a lot of time thinking about this. I don't think people by records because of anything that happens on Facebook. They buy records cause they're friends say 'I bought this record and I love it'.

Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.

I'm not a big fan of the high-altitude approach of mega TV ads.

I remember in the old days, when we were promoting a show, we'd be out taping flyers to high-school lockers. Now you just announce the show online, and it's a full house.

It costs so much to promote something these days that almost always safety is the preferred option, reference back to things which have been successful in the past. Also, people are simply not given the time to develop and find themselves and their audience as we were.

Our approach is very much profiting from lack of change rather than from change. With Wrigley chewing gum, it's the lack of change that appeals to me. I don't think it is going to be hurt by the Internet. That's the kind of business I like.