Grace Helbig Quotes

Well Ice H20 is my company that I plan to take to the next level with new artists, books, movies and so forth. It's more like a multimedia brand that I want to take to the next level and put some talented people on.

If you wanna compete, you've got to get into the original content game.

I am looking forward to being part of the E! team. This unique opportunity allows my company to take the next step in providing multimedia content.

I'm looking to produce more stuff: TV shows, commercials, music videos and short films. I'm building my catalog so I can have some fun in between the times that I get to a movie.

Being an executive producer allows me the opportunity to create original content, and I can't wait to show my fans what we have in store on 'Kocktails with Khloe.'

Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.

When I was making short films, I didn't see a way to give them a wider reach or earn revenue out of it.

If people really, really like what we make, 10 minutes after we upload it, we start thinking about new videos.

I just liked making funny videos, content that people would enjoy. The likes and retweets - that was, like, a plus.

We want to be a studio that makes a whole bunch of stuff we believe in, in all ranges of scale and time and length, and own as much as that IP ourselves and generate as much of that IP ourselves as possible.

I'll continue to make videos as long as I have the time and people continue to watch my videos, but eventually I'd like to mainstream into TV or movies.

A lot of people think YouTube is quite easy, when it just isn't. I've been doing YouTube for six years now, and I'd say the hardest years were definitely the first three or four. You have to constantly put out content that is good just to make people come back to your channel, and I work every single day just to try and expand my brand.

When I make a video, I'm always thinking about the fans.

The kind of content I want to be part of is hardly made.

I want to make my own Netflix originals.

The parallel we like to make.... is the idea of becoming the next Warner Brothers, which is a company that creates the content, but they also produce the content. They also distribute; they also market. So we say that because Fine Bros. and Warner Brothers is fun to say.

We're social media-driven now, the social media team is huge in WWE. It really helps expand our brand.

The goal is not to just do 'Video Game High School' every year. We want to grow into a real content production company. We want to be Pixar or HBO. We want to make five series a year or 10 series a year.

Early on, even in college, I figured out that it was just more interesting to me to create content than to write about other people. So that makes it more marketable.

We [with Neal Dodson and Corey Moosa] wanted to draw people in with a dialogue - whether it's a creative process or a social issue or innovation of some kind; whether it was how we told the stories or what stories we told. We produced some online videos.

It's really just a freedom that we have with Amazon to push ourselves creatively. It allowed me to say, you know, okay this is going to be a little half-hour film here to start the season.

When I made YouTube videos, I am the one who's uploading it, I'm the one who's editing it, so I'm very in control of what I'm sharing and not sharing. Whereas in music, it's a lot more of pouring my heart out and kind of just putting it out there for the best.

I prefer making videos to making music.

I'm just looking forward to doing these videos with AXE. Doing more directing, collaborating with them, finding ways to kind of like tap into temptation with their market and their audience and mine and find cool, creative ways to get the brand out to people. And I think they're doing a really, really good job. So we've got some cool stuff coming up.

So many people get deals, so many YouTubers get scripts and things made because they're constantly creating things on their own. Even if it's really cheap and it's really simple, if it's just good in itself then that's all that matters.