Haskell Wexler Quotes

The little bit of buzz around 'Warrior' led to a lot of opportunities anyway, before the movie even came out.

It may not be the best marketing thing to do but I don't like talking about my film until I have finished it.

There are films where the promos reveal all the punches and when you go to watch the film you feel like having seen it all. Such films don't last after a good opening.

It's always good to promote a film on a larger scale before it's been put to test.

Today, you'll have a following for a film before it even hits theaters. We can reach out and touch our audience in ways that they couldn't. So it's about getting eyes, getting interest, and getting people involved.

In my Bengali films, I am involved with all the promotional activities, release date posters etc.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

I think that the campaign that Fox Searchlight has thrown for 'Sound of My Voice' honors the film's roots and the film's integrity, and I don't think it overwhelms the film at all.

I believe filmmakers must travel with their creations long after release.

Any press is good press.

Small films, made on shoe-string budget work in big centres, and for that a substantial amount of budget should be set aside for marketing.

A movie needs to have a must-see quality among the people you are targeting. Also, make movies at a responsible budget so that if you attract your core audience, and they show up in the first few weekends, the economics will work.

Let's face it - negativity sells records.

So we didn't have any stars for 'The Witch.' A24 felt they needed something special for marketing, and they wanted to have the Satanic Temple endorse the film.

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get.

The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.

That's a battle we are always fighting whenever we cut trailers or promos for films. We always wonder how much to say, and every filmmaker wants to say the minimum. You don't want to reveal your film and ruin the viewing experience.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

All I wanted to do was to become famous, but then I found out that it was nothing special.

You know that certain things that you use in the film are going to be shown to audiences five hundred times before they ever sit down to watch the movie. So you have to kind of modulate what can I do to give marketing enough material but that I can still withhold certain things so that it's fresh and surprising for the audience coming to see the movie.

I'm not one of those actors that hates press and gets really groan-y about it - I always like talking about films.

Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?

Going after any movie there is a lot of competition to try and get it.

Mystery: Everything felt better before you got there than when you actually got there. When you actually got there, you didn't quite have the energy to be there.

There are things which need to be shown in the trailer in order to let the audience know what kind of film it is that they're going to be expecting to see.