Steven Levy Quotes

You talk about Steve Jobs when he came out with the iPhone, and everyone thought it was amazing: you touch it and move the screen.

It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.

The iPhone was such a phenomenon that even the humble journalists chosen for an early look were thrust into a spotlight.

An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

The iPhone is made on a global scale, and it blends computers, the Internet, communications, and artificial intelligence in one blockbuster, game-changing innovation. It reflects so many of the things that our contemporary world is good at - indeed, great at.

Apple has long been a leading innovator of mobile technology; I myself own an iPhone.

What the iPad does is it opens people's minds to a new way of doing things. They're actually thirsting for it.

Every young person gets so excited about new software packages and new technology.

Fans will come if you have a good product.

I left Apple in April of 1984, pretty soon after the introduction of the Mac.

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.

Steve Jobs was a real rock star to me. I looked forward to his products like people look forward to albums.

When we could split the screen, it was like 'Wow!'.

Apple has great marketing, among the best PR and marketing in the world.

I am impressed with the innovation in the wireless marketplace. The Blackberry, the iPhone, the Pre, and other smart devices are breakthrough technologies that have helped revolutionize the wireless space.

We want to do sweaters for dogs and call it 'Bark Jacobs.' If it works, great. If it doesn't, we'll drop it and do something different.

We're obviously going to spend a lot in marketing because we think the product sells itself.

I love the new technology. New things give you a reason to want to go to the studio. New challenges mean you have to keep up, you know?

The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.

I think that we see Steve Jobs as the genius speaker in the mock black turtleneck with the round glasses, sort of beautifully delivering his new product, and I think that for people to understand that he started in a garage.

It's so exciting to be doing radio on the cutting edge of technology. Being in on something new is the biggest thrill in the world.

We didn't make the first mp3, smartphone, or tablet. But you can say we made the first modern mp3, smartphone, and tablet. And I think now we're making the first modern smartwatch.

I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product.

If there's another iPhone that's better, that's sad for my old iPhone. But it means we get to use a better one.

People thought I was crazy thinking about a phone you can just put in your pocket.