Peggy Johnson Quotes

People sort of lump packaged-goods video games into all video games. But when you look at total hours consumed and the dollars that are spent on all kinds of games, you've actually seen enormous growth in the audiences the last few years.

You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it's all just copies from the latest best-seller list and damn little of anything else.

I have come East to find what the public likes.

I love market research because you really have an idea of what your consumers are looking for.

The games industry is already bigger than the music industry, and it's mainly directed at teenage boys.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

How do you know what people value? Well, you watch what they buy. How do we know what products to create? Well, it's based on what they value.

In America, they never make anything without first having a market survey to ask the public what they want. People only ask for things they already know about, so you don't get anything new that way. That's why American fashion is stuck.

When companies try to guess what consumers want, they essentially make the choice for consumers.

It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.

The other thing is this industry has decided it only has one market. Unlike any other industry in the world, unlike film or books or sports even, this industry has decided it has only one market and that's 14 year old boys.

How do people know what they want until we show them?

If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.

As a consumer goods company serving billions of consumers every day, Unilever understands the drivers and motivations that create the norms that lie behind people's behaviour.

Nintendo's approach to our work is to greatly increase the population of gamers.

If we can make great games for PS3 players... how many PS3 players are out there? If we can make great games for everybody, that's a much bigger service. There's no reason I shouldn't do that.

We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.

People will buy hardware just to buy a single game if the game is really compelling.

Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.

The appeal of Wii to nongamers has taken away some of the seasonality of sales we've come to expect in the past.

Through all of our branded channels and media platforms, including our premier entertainment trade 'Variety', we'll be providing the coverage and attention that the gaming industry has deserved for years - as such an incredibly important part of the entertainment ecosystem.

What I've been noticing with the milennials is that they'll pay for quality.

You have to follow the consumer, and the consumer will be in control.

We believe used games aren't in the consumer's best interest.

I am someone who pays attention to the currents that are going on socially in terms of what people want. When I catch wind of the types of matches people want, those are the matches I want, too.