Rob Walton Quotes

The market groups and demographics said, 'Teenage guys don't read magazines.'

The games industry is already bigger than the music industry, and it's mainly directed at teenage boys.

My generation is under-entertained.

You have a specific, defined audience-at MTV, they assume the audience to the news is 15 to 30 years old and they do a lot of research about the things they're interested in.

The financing of all TV shows is dictated by finding an audience between 18 and 49. I have now passed beyond 49, so probably, I am no longer a desirable commodity for TV. And I am at peace with that; that's fine.

MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet spot that advertisers want their programming to hit, which is ideally between 18 and 24.

Everyone wants something that'll appeal to, like, 13-year-olds to 18-year-olds. Especially working in television and trying to pitch shows, they're like, 'We definitely want something that a 14-year-old will be, like, super-psyched about.' And I'm like, 'I don't know if my reality is appealing to a 14-year-old.'

The main thing that excites me is that games are successful everywhere now. Now it's successful everywhere, and that's really important for the health of the industry.

I can't understand why TV tries to appeal to youth.

Here's a hypothesis I seriously believe: If there hadn't been a 'Pokemon' game, maybe the market for handheld game devices would have gone extinct.

Gaming provides us with some very good signals about consumers and what they're interested in.

MTV and video games have solved that problem as far as most of humanity goes. That, and telly, as it were.” “Telly?” Who was that? He grunted in amusement. “Television, of course. Don’t you speak English?” “You sure don’t,” I muttered. Shaking his head, he frowned at me.

The trade magazine and all was banned in my house. The first time I read a film magazine was when I was 18.

Kids are no longer interested in reading comic books; they've got television and the electronic games that they can bury themselves in like ostriches. They don't have to pay attention to what's going on in the world around them.

I play 'World of Warcraft,' which means I end up hanging out with teenage boys a lot.

If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

Before Disney, I did other shows so I was aware of the business. They're all the same in that they're a professional environment. The only difference between a Disney show and other network shows are in the age of the actors you're working with and the age of the intended audience.

I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of data in the public domain for these sectors. The movie industry publishes weekly sales numbers - not many industries do.

Films have always been youth oriented.

We are at the point where game designers have become celebrities due to the size of the market they serve.

I don't think anyone's made a videogame yet that is me as the target audience.

In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.

I think that pop, and to some extent rock, are like sport and fashion industry in that they're about the exuberance of youth. That's the sort of subliminal ideology.

When I walk into a video arcade filled with 16- or 17-year-old boys, I may as well be Marilyn Monroe.

I grew up in New York, so I had a lot of access to all kinds of movies, and I would handwrite reviews of them on loose-leaf paper.