I think it's ridiculous to try to sell records to teenagers, because teenagers don't buy my records. And there ain't that many teenagers out there in the marketplace.
The other thing is this industry has decided it only has one market. Unlike any other industry in the world, unlike film or books or sports even, this industry has decided it has only one market and that's 14 year old boys.
Your target market and their demographics realistically need to be in alignment with your own beliefs and morals, or you may have trouble reaching out to them - or keep them once others have entered the market.
There is a difference these days between who's making the music and buying the music, in terms of the way that they think, grew up, and their perspective. It's become much more diverse.
I mistrust anyone... if they're saying, 'Well, that market wants this,' and you're not part of that market.
I started with jewelry when I was probably 24 years old. It was really just in response to a feeling that most of the fine jewelers were men appealing to men and selling pieces in a very unmodern way. I felt that there was a huge demographic of self-purchasing women who were feeling uncomfortable in the traditional retail environment.
Have you seen any African American athlete that appeals to the urban market actually bring that market to the MMA?
I think the world is becoming more global. Because of economics, you have to feed the demographics that are buying your product.
