Demographic Focus Quotes

We knew we were making records for a certain demographic. We didn't look outside of that.

The idea of a youth-based society that you live in for a certain time and then you no longer live anymore is an interesting idea for a movie, but you need young people that people want to go see.

I go out partying to figure out exactly who I'm making music for. You can't just guess.

I can't understand why TV tries to appeal to youth.

Everybody wants to feel that you're writing to a certain demographic because that's good business, but I've never done that ... I tried to write stories that would interest me. I'd say, what would I like to read?... I don't think you can do your best work if you're writing for somebody else, because you never know what that somebody else really thinks or wants.

The other thing is this industry has decided it only has one market. Unlike any other industry in the world, unlike film or books or sports even, this industry has decided it has only one market and that's 14 year old boys.

It suddenly occurred to me that the hottest tech startups are solving all the problems of being 20 years old, with cash on hand, because that's who thinks them up.

We pay attention to every demographic in every country, so we're going to focus on building things that teens are going to like, and we're also going to focus on building things that other folks are going to like.

When I wrote 'Marley & Me,' I had a clear audience in mind. And it did not include children. I wrote my book for adults and assumed only adults, and possibly teenagers, would be drawn to it.

I'm not making films for middle aged journalists, who are mostly men. I make films that hopefully entertain people, where they can learn something about life.

I get a lot from all young people. I make movies for young people. If I made pictures for people my age, no one would see them. I hang with young people all the time.

The financing of all TV shows is dictated by finding an audience between 18 and 49. I have now passed beyond 49, so probably, I am no longer a desirable commodity for TV. And I am at peace with that; that's fine.

I think they will feel refreshed because I cater to a mature audience.

I think I'd prefer to write something more youth-orientated, or something to do with people in their 20s or even 30s. 'EastEnders' spans so many generations that I think I'd find it difficult, but I'd love to have a go.