John Robinson Quotes

I suspect that most retailers are so busy buying goods, taking care of markdowns, and so on that they have too little time to give thought to creativity.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Ideas are like everything else. They've got to be marketed.

The devil is the father of lies, but he neglected to patent the idea, and the business now suffers from competition.

I enjoy the creative side of the business side of being a restaurateur. That's my thing. The thing I'm constantly thinking about is, how do you create new, interesting situations that keep people coming back?

Business fascinates me. It's very creative.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

I love marketing a lot, and I'm very creative when it comes to developing ideas for shows or publicity campaigns.

If anyone said to me 'invent a new monster so we can sell more toys', I'd kick them out of my office.

Advertising is the price companies pay for being unoriginal.

For years people have approached me with great products but have had no way of marketing them.

Often, I'm sitting opposite a client, and I'm thinking, 'How do I convince him to not copy the best-selling product out there?' And sometimes I don't know. Really, it's smarter to be a thief.

I'm a brand type guy and we want to make sure that 'Gas Monkey' is out there in every arena that we can be. I'm also never short on ideas and I usually try to get them out there at all times.

I've always been obsessed with marketing and media. I always wanted to be a business brand owner. I wanted to create things.

Ideas are commodity. Execution of them is not.

Marketing is the distinguishing, unique function of the business.

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

USA does such a great job sort of branding and packaging their shows and you know, they move and they sort of you got to keep up, you've really got to keep up with the train.

In three years, every product my company makes will be obsolete. The only question is whether we will make them obsolete or somebody else will.

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

Competition is. In every business, no matter how small or how large, someone is just around the corner forever trying to steal your ideas and build his success out of your imagination, struggling after that which you have toiled endless years to secure, striving to outdo you in each and every way. If such a competitor would work as hard to originate as he does to copy, he would much more quickly gain success.

If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

The idea of being on television is to wear your T-shirt so people see it and maybe buy it.

The secret to success: find out where people are going and get there first.