Ivan Chermayeff Quotes

At the end of the day, we all know what the Jordan logo means, and you can't take anything away from that. But it's pretty cool to have my own logo on a Jordan shoe.

Fashion is an incredibly tough, unforgiving industry.

'Shaggy' is a brand.

If you want to be a national brand, damn act like it.

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

It certainly is a positive thing… having a trademark.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

Personal brand equity erodes much faster than corporate brand equity.

I do think brands are like people.

Build a lifestyle around your brand, and the audience will follow.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

We at Hoods Up aren't just about celebrities. I am a huge fan of a lot of artists and actors, although I don't feel it is necessary to put it on them to help sell the brand. It would an honor if anyone were to wear it, celebrity or not.

I am crazy for good branding and really admire companies that get it right.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

Launching and seeding awareness of a new tagline is a major financial undertaking. You'd have to be very sure that you needed to do that.

Guests who shop at Ulta know exactly what we're about. People who have not shopped at Ulta or have not shopped at Ulta for a long time have a fuzzy image. And that's what I'm all about sharpening and elevating.

Massimo Vignelli designed a timeless, elegant, and powerful identity for American Airlines.

I'm such a brand nerd.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

In fashion, there's huge pressure to produce results in no time. But you cannot guarantee numbers, because fashion gravitates around desire.

We are now focused on the brand, not the channel.

The minute you can be predicted, as a brand, you've got a problem.