I never knew how much you had to do to promote a movie, and I can't imagine what it would be like if you didn't like the movie you were promoting.
Every weekend we've been trying to go out of town, to let people know about this album. I've been trying to host parties. It's hard, because it's a lot of work to do both.
My mom did more press than me for 'Faces.'
Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper.
Marketing is what you do when your product is no good.
I started designing my handbags in my apartment and I had six samples made in satin-finished nylon. I displayed them at trade shows but they went unnoticed at first.
Campaigns are crazy things. They're half startup, half enterprise.
When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.
We did a lot of press for the last film and now for this one. We don't rest on our laurels.
There is no end to the promotion. There is no end to the possibilities. You can continue to promote a book for years, literally.
We've got tremendous equity in cow spots and in the name Gateway, so this isn't anything radical, but you'll see us getting more sophisticated in our marketing efforts.
As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.
It's a lot of work to sell one thing on the Internet.
There never seems to be enough hours in the day. At the moment I have no time to make new music because I've been doing so much promotion for this new single.
A lot of films need planning in order to survive at all. It's part of the dog and pony show.
I am an author, and like many in my profession, I am also a traveling salesman, going all over in an attempt to persuade people to spend twenty-five dollars on a hardcover book by me.
Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.
The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.
When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.
I was a fan first; then I became a wrestler, then a promoter, then a businessman and everything that goes with it - marketing, merchandise, licensing, legal, everything. But I've always enjoyed it.
There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
Whether you work with a small or corporate press, the important thing is to have realistic expectations in terms of sales, promotion, and the work you have to do as an author promoting your novel.
The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral part of the system.
As an author, I realise, you're on your own. You have to do everything you can to help The Book. If I make sure people know it's out there, they can make up their own minds whether they want to read it.
