Brand Legacy Quotes

Your brand is what people say about you when you're not in the room

One of AOL's biggest assets is its brand. For people over 30 and, due to AOL Instant Messenger, even a lot of people under 30, AOL was their first real interaction with technology in a positive way.

The Laker brand and name itself is fantastic. When you have a guy like Kobe Bryant in that brand also, it takes it out of this world. I think the fact that everybody sees the work ethic this guy has makes them work harder.

We have received a heritage of craftsmanship, of aesthetics, of taste, of identity. Our brands have the beauty to preserve and perpetuate it.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

Lucasfilm looks out for 'Star Wars.' What are the values inherent in 'Star Wars' that we want to protect? It's fragile to a certain extent in that it's a single IP.

My kids are the future of the Mayweather family and of the Mayweather brand. I feel our family is stronger if we stay together.

Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?

MY INSPIRATION FOR THIS LIMITED EDITION DESIGN WAS BASED ON THE LEGACY OF HENNESSY AS A BRAND. TO ME, HENNESSY HAS ALWAYS BEEN ABOUT QUALITY, AUTHENTICITY, TRADITION, AND ELEGANCE.

Every collaboration I do, I feel like I've benefitted in so many different ways; it all depends on the organization. With Moncler, there is such a heritage to the brand and to the way that they work. With Brooks Brothers, in the same way, having the heritage to draw from in that collaboration is invaluable.

I'm such a huge fan of Gap! My mom used to dress me in Gap overalls that I would wear all the time, and now the idea of bringing my son into that tradition is so ironic and full-circle for me.

The Ford Motor Co. should stand for something more than cars and trucks. There is a Ford way of doing things that we cannot lose... We need to be continuously polishing that Ford oval.

Anything that has the Disney name to it is something we feel responsible for.

When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.

I want to be like the Nike or Apple of children's books.

I feel as a brand I'm here to be around for a long time.

I can say, let's go to the DNA of the brand and find something that I can introduce into my work. It's part of the patrimony of fashion.

Many young people don't know what Versace represent. I want to show what makes Versace an iconic brand.

If you look at Disney's slate compared to the other Hollywood studios, it stands out because of big titles and strong franchise films which also extend beyond cinemas, to merchandising or theme parks given the legacy of the four brands - Disney, Pixar, Marvel and now Lucasfilm.

Kmart's as much a part of my history as 'Charlie's Angels.' Twenty-five years! It's not just a celebrity brand.

I would like Madewell jeans to be the Levi's of its generation.

The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the DNA of the brand.

It is an honor for me to accept the position of men's artistic director for Louis Vuitton. I find the heritage and creative integrity of the house are key inspirations and will look to reference them both while drawing parallels to modern times.

I'd worn Joe's Jeans since I was young, so it was cool to be able to reinvent the brand and be able to be part of it.

Multinational brands, especially those with successful legacies, often struggle in emerging countries.