Brand Familiarity Quotes

I have grown up using Colgate; my long-standing association with the brand has been very warm.

My mom used to work for Coach and Louis Vuitton, in retail. So, I've always been around it. I've always had that connection. Always.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

I was born in Japan, so for me, Uniqlo is a family brand. My granny used to wear Uniqlo. And my Italian dad wore Uniqlo. I wore Uniqlo, of course.

I use Apple because they're easy to understand and everybody gets it.

Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.

If you are already familiar with a brand, buying online is fast, convenient, and probably the way forward.

In marketing, the familiar is everything.

My first big career purchase when I was, like, 17 was a Louis Vuitton laptop bag. Now, seeing the exhibit [Louis Vuitton's "Series 3" exhibition in London], it's exciting because I feel like I kind of know it. It's weird - it's almost like something you grow up with and you just know a little bit about it. Now that I'm immersed in it, it's kind of insane.

I love shopping online for clothes, but only from places that I'm familiar with their sizing.