Max Joseph Quotes

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage.

When you found a company, you have the original vision, you make all the original decisions, you know every employee, you kind of know every aspect of the product architecture and its limitations.

The goal, as Compaq has stated all along in its history, is to support an open industry standard.

I just want to make things that people want to buy. I have no confusion about this.

To me, a great company starts with a great product and ends with a great product.

I knew that if I could create a quality product and find the proper retail outlets, it would be a great company.

You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable.

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.

I love building companies; I love making products.

Great companies are built on great products.

There is a wide range of opportunities for us and we see a main part of our strategy as being a company that supplies products across a range of different end applications and indeed we have quite a wide product portfolio which we enhance each year.

Wealth won't give you satisfaction; creating a good product that's well received by users is what matters most.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

Business has only two functions - marketing and innovation.

Focusing on the long term and building a great product that is scalable ultimately leads to a great company.

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.

There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don't usually tend to be in the same person. I would put myself much more in the latter camp.

Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.

Every entrepreneur needs ideas, vision, and creativity - no matter what the product or service. Not only that, but the product should truly delight customers and become an essential part of their lives.

The only way anyone's going to succeed is to build the product.

The real challenge in this line of work is being able to weed the productive ones from the chaff, to decide which you're going to spend the next six to nine months turning into something that people will pay for.

When we have a corporation, we must know what the customer wants, what the customers needs. Also, the politician must know what the people want, what the people need.

We are going to continue to run a business, and we are going to continue to meet the supply and demand that's out there.

The ability of a successful company to add functionality to its product has long been upheld.