Eckhard Pfeiffer Quotes

There is a wide range of opportunities for us and we see a main part of our strategy as being a company that supplies products across a range of different end applications and indeed we have quite a wide product portfolio which we enhance each year.

I want to take IBM back to its roots.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

When it comes to creating a product or running a company, you need to prioritize the goal of the company or the creation of the product over and above every personal interaction you have.

If you get the product and technology right, then the rest usually falls into place.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

If we're building high quality companies, if the customers like the products, if the technology innovation is real, then the substance is going to win out in the end.

At Uniqlo, we're thinking ahead. We're thinking about how to create new, innovative products... and sell that to everyone.

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

Focusing on the long term and building a great product that is scalable ultimately leads to a great company.

To ensure we are meeting the demands of existing customers while also attracting new users, we remain focused on building cutting-edge technology and introducing new and innovative product offerings.

Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.

Every entrepreneur needs ideas, vision, and creativity - no matter what the product or service. Not only that, but the product should truly delight customers and become an essential part of their lives.

If we deliver on those promises, we'll have done our job, and we did it with PSOne, and we certainly did it with PS2, and we are about to do it very rapidly with PSP. This is a whole new business for us, in terms of the handheld market, and we're going about it the right way.

When we have a corporation, we must know what the customer wants, what the customers needs. Also, the politician must know what the people want, what the people need.

My goal wasn't to make a ton of money. It was to build good computers.

Just because we're Knopf doesn't mean we shouldn't sell books as well as any other publisher in the land.

It's all about producing products people want.

Every time I meet with the CEO of a big laptop company, they tell me they 'studied' my design.

Microsoft wasn't born as an enterprise company. We have always been growing with end users in mind.

The key for us is always a multiple-year strategy, and a multiple-year strategy means great products, great customer relationships, and doing solid engineering.

I have to be proud of what I'm doing. When I created Caliche, it was something I really wanted to drink and that I wanted my friends to think is the best.

All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different but about being better at what you do.

Face-to-face customer feedback refines or validates every component of the startup's business model, not just the product itself.