David Brenner Quotes

There's always been product placement in Bond movies.

A good ad which is not run never produces sales.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

As a performer you are being used to keep people watching so the commercial endorsements that support the network can be seen by as many people as possible.

And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.

In my opinion FOX is known for being a network that just advertises, and that's pretty much how they get their viewers.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it.

Businesses are beginning to really understand that they can market to passions on Instagram. They can leverage the creative canvas that we offer on Instagram and combine that with really good targeting to put the right story in front of the right person at the right time for an audience that is active and receptive to discovery.

When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.

I want to make sure (a user) can't get through ... an online experience without hitting a Microsoft ad.

I create work, and I devote myself to the creative process, and I try to stay pure in that process and be worthy of the messages that I receive. You can't sit down and write 300 compositions in a three-month period and think that you're doing it all by yourself.

What's interesting about writing is the invention, the creative thing. Writing about myself is a yawn.

I write whenever it suits me. During a creative period I write every day; a novel should not be interrupted. When I cease to be carried along, when I no longer feel as though I were taking down dictation, I stop.

Any kind of writing that's meaningful becomes hard work, so there were times when it would really flow, there were times when I'd get 10 pages a day, and then there were days when I would do three pages. Depends on the thickness of the material. If it's satisfying, it's hard, but it's pretty wonderful.

Jesus clearly said that you can do all that he did if you can believe, if you can center yourself in the creative flow, as he was always centered.

Ultimately, if the character is interesting and you said that before: It doesn't matter if it's likable. That's really what it is. If they interest you. If the context in which the characters are set interests you then I think then you're pulled in by it.

The magic happens in the creative studios. But sometimes you're inspired when you're removed from it a little bit. That's when the juice starts to percolate.

By creating instinctively in auto mode we can uncover our true motives, our creative drive.

The idea of making music from an imaginary culture was to give ourselves a set of restrictions and parameters within which to work. Otherwise, we might have just gone on all kinds of creative detours, some of which might have been interesting. But better we confine ourselves to something.

The movie itself was very interesting, but I didn't think it was very good because I didn't really feel different when it was over.

Our lives are interesting.

When I am in the process of conceiving a story, I make sure it can be told with words and pictures. The story has to be creative, original and interesting in both areas. Many stories get rejected because they feel derivative.

I feel so fortunate to get paid to be an actor. I pinch myself. I get it from writing, I get it from baking, gardening... I sort of open myself to the creative flow, which is hard to do, by the way.

The state of presence is the only state in which creative energy is available to you.