Steve Ballmer Quotes

People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.

Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

The Internet is about giving the consumer exactly what they want, whether there's an audience of one or 1,000 or 10,000, and then figuring out how to make money on it later.

Online advertising is display plus search.

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

You really want to get a headache? Try to understand Internet advertising.

Businesses are beginning to really understand that they can market to passions on Instagram. They can leverage the creative canvas that we offer on Instagram and combine that with really good targeting to put the right story in front of the right person at the right time for an audience that is active and receptive to discovery.

When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. Like, it's on the page next to the article. You can look at it or not. You can turn the page when you're ready. On the internet, the ads - many of the ads - just are so controlling. They insist that you see them.

Ads are baked into content like chocolate chips into a cookie. Except, it’s actually more like raisins into a cookie - because nobody f-‍-‍-ing wants them there.

It's a lot of work to sell one thing on the Internet.

We aren't into the consumer space because that space is largely dominated by search and advertising, and it has a consumer face to it.

In the web products and services world, you have a real-time interaction with your customers, and then a real-time editing of how you as a company are doing.

When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.

America Online, of course, is a master of the hard sell, from stuffing mailboxes with free trial offers to forcing subscribers to click through ads before they can get their e-mail.

Before Google, and long before Facebook, Bezos had realized that the greatest value of an online company lay in the consumer data it collected.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.

The Internet is a powerful way to make lots of money... But we are not going to buy Yahoo!

The promoted tweet is a real tweet that a company may have sent out that they want more distribution for. They will buy key words for it. If people are looking for something related, it will show up.

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

The Web is going to capture an increasing share of people's attention, and billions of dollars are going to flow in. What Web 2.0 is about is harnessing those dollars in highly leverageable ways.

I think video advertising is a hugely compelling medium.

Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.