Tim Wu Quotes

Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue.

Google is basically this idea that sites that link to other sites create a better way to search.

In spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a genuine alternative to Google-style browsing, a more coherently organized selection of links, and a more advertiser-friendly environment through which to sell space and links.

In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.

Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.

Any child can tell you what Google does - Google gives you the answers. But Google doesn't, not really.

People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.

Google's AdWords, they allow you to bid on words that people will type into the search engine, and they cost more or less. For example, I think mortgage refinancing can cost - now, it's probably hundreds, maybe thousands of dollars. So, in other words, they are allowing you to bid on what people are going to type, and that is the AdWords program. So you own certain terms, and then your ads show up as opposed to someone else's.

Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.

Google indexes the world's information.

Microsoft has tried to do a lot of things in search... thrown a lot of money. But nothing they have done has worked at all.

Online advertising is display plus search.

I like Google.

For many people, Google is the most important tool on the Web.

Google is a fierce competitor. I wish I was worth a bazillion dollars; that would be really nice. They're a fierce competitor, and they're very good in search. They're very good with their global map thing.

By turning every Yahoo search box into a Bing box, Microsoft may have bought itself the exposure it needs to be the next Google.

Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.

Search is not just an activity or a destination. It's becoming more integrated and more of a platform.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

Competitors argue that Google rigs its search algorithms to demote listings for competing search engines. Many of the allegations of demotion come generally from sites of pretty questionable quality, such as Nextag and Foundem. Some of Google's primary competitors in 'specialized search' clearly place well in search results - Amazon and Yelp.

Facebook refuses to let Google index or display content from its site. Facebook has partnered with Bing to make its results more social. Is Facebook acting to leverage its dominance in social towards a dominance in search?

Google came of age when search was inefficient and cluttered, and made it simple and easy to find what you wanted online.

People should understand that Google changes every day.

I found a new love in Google. I'm a Googler now.

If you want my answer about Donald Trump, you can Google it. It's everywhere. They've got this new thing called Google.