Search Engine Algorithms Quotes

By turning every Yahoo search box into a Bing box, Microsoft may have bought itself the exposure it needs to be the next Google.

You know very well that whether you are on page one or page thirty depends on whether they fear you. It's as simple as that.

I think we compete with lots of different players in different areas. So clearly, in our core business, which is search, Microsoft and Yahoo! are the big players, and they continue to compete. There are a lot of smaller search engines as well.

Microsoft has tried to do a lot of things in search... thrown a lot of money. But nothing they have done has worked at all.

Everyone knows what search engines are. But relatively few know how to use them effectively.

So the first things that you see when you look up something on Google could be dependent on the amount of advertising or something else. Since it is a profit making institution, it is going to reflect the interests and concerns of those who fund it, which is advertisers.

Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time - so in other words, you still get the - there still are honest to goodness results which are based on an algorithm which is based on how important or how many people link to that particular site, so there's that. At the very beginning, there were unobtrusive advertisements on the side that sort of showed up when you typed in certain phrases. Over time, the amount of real estate that those ads take up has increased.

Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.

Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search-engine optimization - SEO, for short.