Lowell McAdam Quotes

The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.

The whole tone now of TV is under 35 and directed toward males.

Internet TV is replacing linear TV.

Television viewing has become for me a completely different experience, because I don't watch shows on a weekly basis. I wait until the DVD or I TiVo everything and wait until the end of a season and watch it all over a weekend. For me that's a really satisfying experience, like reading a book.

With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity.

Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis. You can sell a lot of junk to a lot of people by inventing a stage of life and giving it a name.

I had kind of sworn off network TV a while ago.

Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.'

It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing.

We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.

And the consumer doesn't care. They don't watch networks, they watch TV shows.

Some millennials have completely stopped watching TV. So for them, we've created special digital content for handheld devices only. We've paid close attention to how to present online content effectively. We try to catch their attention within the first five seconds - otherwise, they click onto a different content.

The quality of TV, I think, is at an all-time high. The problem with it is the way that we end up consuming it - generally a cable box. A satellite receiver is, to me, nothing more than a glorified VCR.

The future of TV is not on TV. It's on the smaller screens we are all using in front of the television set.

I'm not a huge TV person, but when I do watch, it's always after the fact because I like to binge watch. It's more entertaining for me to watch these characters fresh, after one episode, instead of waiting a whole week.

It's hard for me to accept the argument that millennials are not watching TV. I'm not one to believe that our culture of TV consumption is changing dramatically. It's just how we consume and where we consume it that's changing.

I got the Fire Stick as a gift at the Amazon Emmys after-party in 2015, and because I haven't lived in a house with cable television since I lived with my parents as a child, I've just streamed everything. I can afford cable. I have a television. But I only stream things.

If you listen to 'Pod Save America', which is run by former Obama staffers and Democratic party partisans, you'll be exposed to ads for home delivery of everything from gourmet meals to underwear, presumably in the belief that you're too busy being fabulous to go near a shop.

We have no idea in what way tomorrow's consumers will want to consumer their media.

When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.

Everyone is struggling to compete with how people consume television these days.

I don't really watch anything on TV. It's not really a priority for me.

People watch three or four episodes at a time of their shows.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

People don't have to go to cable news or network news. Live sports is the one of many things that's kind of community television. There are a lot of people who still tune in to "Sunday Night Football" or "Thursday Night Football" the way they did before.