Generational Marketing Quotes

I don't want to be just a lifestyle guru for the millennials.

I own a series called 'Ready, Steady, Go!' that I bought in the Seventies. I purposely didn't do anything with it, and wouldn't sell off any clips. My accountant went crazy when I said I wanted to wait until the 20-year cycle, then put it out so the new generation could experience it.

Generation X is dead. It has come to mean anyone aged 13 to 55 years old.

I think I do speak to all ages, but the emphasis is, unlike everybody else who is chasing the Millennials, I'm not chasing the Millennials.

Brands mean different things for different generations.

We looked at the customer segment that we want to go after, the Millennials, which everybody wants to go after. They are not buying linear TV.

Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis. You can sell a lot of junk to a lot of people by inventing a stage of life and giving it a name.

We want to keep extending our brand into different places, into movies and soundtracks and our music will live on through licensing and our brand lives on through merchandise and new generations will get to wear our clothing and our T-shirts and stuff that's associated with us.

The more a business is able to develop and articulate a core purpose and engage with millennials, who equate purpose with business excellence, the greater chances for long-term success.

All these people that want to make me out as part of Generation X had better watch out, or they're going to get X'd out themselves.