Keith Belling Quotes

The consumer mentality - we like something, what other flavor does it come in? We like that TV show, does it come in a book form? Does it come in a capsule? How about a soup?

I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.

With over 70 licensees, not sure if there is much left. Maybe oxygen? Ed Hardy is unique in that we have a broad range of products and something for everyone.

The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot tell the difference between Vodafone and Orange, or AT&T and Verizon in the U.S., beyond the colors and the logos. I suspect neither can the companies.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

If you are a single product company, then you are a contract company. But if you enter the retail market, then you have to be a multiple product company.

Part of the reason Loewe has diversified into so many other categories is because what we can't do any more is simply say, 'Here's more stuff you can buy.'

They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things to choose from.

Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.

In marketing, the familiar is everything.

I was in the drug store the other day trying to get a cold medication...Not easy. There's an entire wall of products you need. You stand there going,"Well, this one is quick acting but this is long lasting...Which is more important, the present or the future?"

There's a new iPad out...People are going nuts for this thing...And, today, Mitt Romney said, 'It's a flat piece of white plastic. If you can love it, why not me?'

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

Calvin Klein and Gloria Vanderbilt don't wear clothes with your name on it, so why should you wear their name?

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

Ads and logos are our shared global culture and language, and people are insisting on the right to use that language, to reformulate it in the way that artists and writers always do with cultural material,.

Advertising is a symbol-manipulating occupation

I would never attach myself to a brand that doesn't represent me.

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.

You should always have a product that has nothing to do with who you are or what people think about you... so that you never start thinking that your product is you, or your fame or your aura.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

People don't buy what you do; they buy why you do it and what you do simply proves what you believe.

People buy ideas, they don't buy photographs.

It's hard to find things that won't sell online.