Marc Ostrofsky Quotes

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

Search, which is extremely important, represents about 5% of the page views on the Internet and 40% of the revenue. So, highly monetized.

I design for the woman who loves being a woman.

Our strong suit is what we do, and our audience.

Why do you speak to me of the stones? It is only the arch that matters to me.

If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage... then try and beat that. The most important audience drivers on the Internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.

You have to keep your audience in your mind; if you're writing stuff that you know nobody's going to care about then you should rethink what you're doing!

Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.

Our obligation at the network is where do we fit into that and how can we best capitalize on that to make sure that our piece of that remains important to those young people.

When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.

Children and teenagers don't easily relate to stories about kings and dukes, and to tell only stories about kings and dukes is to ignore the regular people.

No publication is a staple of life. It's not bread and water. You have to make it noteworthy in people's minds and even in their hands as they're holding it.

Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law.

Competitors argue that Google rigs its search algorithms to demote listings for competing search engines. Many of the allegations of demotion come generally from sites of pretty questionable quality, such as Nextag and Foundem. Some of Google's primary competitors in 'specialized search' clearly place well in search results - Amazon and Yelp.

You have to be dope; you have to find an audience and reach that audience with your identity and your message.

That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to extend ourselves to areas that we know very little about or don't have a lot of expertise in.

Figure out your niche and maximize it.

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

The model of Yood is 'taking search out of search.'

Marketers sometimes get caught in this lie that you must talk to people only in the voice that they recognize.

Everyone always says, 'We don't want to be pigeonholed.' But sometimes, your pigeonhole is a great place to be.

We want to be more relevant to the fastest-growing segment of the population - Hispanics.

Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?