Search Engine Optimization (SEO) Quotes

Your worst enemy as a writer - especially one working online a lot of the time - is obscurity.

We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it.

Search, which is extremely important, represents about 5% of the page views on the Internet and 40% of the revenue. So, highly monetized.

On Amazon, you find retailers that want Amazon to do part of their services. Those, you don't find to the same degree on Google Shopping. On Google Shopping, you find sort of the bigger brands, those who want to have the customer relationship themselves - the data, the payment details, the search patterns.

HubSpot is divided into 'neighborhoods,' each named after a section of Boston: North End, South End, Charlestown.

In spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a genuine alternative to Google-style browsing, a more coherently organized selection of links, and a more advertiser-friendly environment through which to sell space and links.

There are more and more properties joining us to benefit from and leverage our global online marketing expertise.

In comparison, Google is brilliant because it uses an algorithm that ranks Web pages by the number of links to them, with those links themselves valued by the number of links to their page of origin.

Fresh content doesn't exist to game the SEO system. It's the words, images, and stories that truly engage us, make us want to share with others, and creates a bond between us and a brand.

The Google algorithm was a significant development. I've had thank-you emails from people whose lives have been saved by information on a medical website or who have found the love of their life on a dating website.

People think that when you use Google you're finding exactly what you need, but really, you need expert help.

Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law.

Microsoft has tried to do a lot of things in search... thrown a lot of money. But nothing they have done has worked at all.

Everyone knows what search engines are. But relatively few know how to use them effectively.

Google never knew how successful key words would be.

Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.

You can't throw money at the Internet to make it work - it really is all about the quality of the content.

I was told having a website would help me. I have yet to figure out why my life story needs to be on the web.

Google demotes search results that don't get clicked on.

The world of online marketing, where HubSpot operates, though, has a reputation for being kind of grubby. Our customers include people who make a living bombarding people with email offers or gaming Google's search algorithm or figuring out which kind of misleading subject line is most likely to trick someone into opening a message.

Competitors argue that Google rigs its search algorithms to demote listings for competing search engines. Many of the allegations of demotion come generally from sites of pretty questionable quality, such as Nextag and Foundem. Some of Google's primary competitors in 'specialized search' clearly place well in search results - Amazon and Yelp.

Facebook refuses to let Google index or display content from its site. Facebook has partnered with Bing to make its results more social. Is Facebook acting to leverage its dominance in social towards a dominance in search?

Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google.

Even if you're a relatively small player in search, that can still mean a company that's worth several billion dollars.

While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.